Same content, same hero footage, same audience — commercial logistics buyers. Both directions are industrial and sans-serif. They differ in how much UI chrome the page carries: A is photo-led, B is data-led.
Charcoal page base. Full-bleed photography between every section. Section titles overlay imagery rather than sit on whitespace. Minimal chrome — the photography carries the colour weight. Live data overlay in the hero signals operational reality.
Concrete grey page base. Dense data grid, heavy 2-pixel rules, dispatch-desk register. Information is the content. Same heavy sans-serif, same Black Sea teal, but proportioned differently — a brochure for the commercial operator who wants the numbers up-front.